WHERE'S YOUR BOS?
(BLUE OCEAN STRATEGY)
Your Brand & Market Pulse Checkpoint
This comprehensive program is meticulously designed for entrepreneurs and business leaders who have navigated the initial stages of their ventures but are now facing growth plateaus. We will uniquely blend advanced branding and marketing strategies with an immersive business simulation to provide a holistic approach to tackling these challenges. Participants will first conduct a strategic deep-dive into their brand's current health and future potential before immediately testing their new insights in a dynamic, real-world, gamified environment. This program bridges the gap between theoretical brand strategy and practical business execution, leading to a High Impact Business Acceleration Model for sustainable and scalable business growth strategies.
FROM INSIGHTS TO IMPACT:
Play The Game &
Win The Market
WORKSHOP SCOPE & FOCUS
The primary focus is to elevate the participants' strategic thinking around their business identity. This session is not about building a brand from scratch, but rather about refining, realigning, and repositioning an existing one for accelerated growth. We will equip participants with the skills to critically audit their brand's health, analyze their competitive landscape, identify new market opportunities, and strategically plan for brand expansion, all of which will directly inform their decisions during the afternoon's business simulation.
BRAND
AUDIT
COMPETITIVE
POSITIONING
BUSINESS SIMULATION
BRAND AUDIT LAB:
We will explore the internal and external health of the brand. Participants will analyze their brand's identity, communication consistency, and market presence through a structured audit framework.
COMPETITIVE POSITIONING:
This module focuses on the strategic landscape. Participants will conduct a competitive analysis to identify key differentiators, understand market trends, and explore potential business model pivots or enhancements to unlock new revenue streams.
BUSINESS SIMULATION:
Participants will experience a hands-on simulation that mirrors real business challenges. Through role-play and decision-making exercises, they will manage limited resources, respond to market changes, and compete to achieve the best outcomes.
WORKSHOP OBJECTIVES & OUTCOMES
By the end of the program, participants will be able to:
Audit & Assess: Conduct a quick brand audit to evaluate the current health, consistency, and market perception of their brand.
Analyze & Pivot: Perform competitive analysis to identify market gaps and strategically reposition their brand to gain a competitive advantage.
Refine & Segment: Define and refine their target customer segments based on advanced psychographic and behavioral data.
Strategize & Expand: Develop a clear roadmap for brand expansion, whether through new products, services, or market entry.
Translate & Apply: Immediately translate their strategic insights from the branding session into tactical decisions within the business simulation.
WHAT IS GAME-BASED
BUSINESS SIMULATION?
This session will be highly interactive and dynamic, employing a blended learning approach to ensure maximum engagement and retention. The methodology includes:
Advanced Workshops: Strategic, hands-on activities where participants will apply brand audit frameworks and competitive analysis tools to their own businesses.
Case Studies & Peer Review: Participants will analyze real-world case studies and present their brand audits to peers, fostering critical thinking and collaborative feedback.
Integrated Learning: The branding and marketing strategies developed in the morning session will directly serve as the strategic foundation for the business decisions participants make in the afternoon's simulation.
WORKSHOP OUTLINES & SCHEDULE
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